London-based Julia Smith is a women’s-wear designer who cares where clothes come from. In 2006 Julia completed an MA at the London College of Fashion, where she specialised in sustainability. Julia has now designed a collection for Johari.
Johari is a not for profit Nairobi social enterprise. The philosophy behind Johari is to produce clothes and jewellery that are not only beautiful, but ethical too.
Working with Johari Designs in Nairobi the collaboration has produced a fantastic selection of separates and dresses. This collection is sold through retailers in the UK and online websites. Profits from the sale of Julia Smith at Johari will help to support children on the Johari Foundation’s Miale Programmes with their educational, social and basic needs.
Julia says “I am committed to working with small, community based businesses both at home in the UK and internationally I want to encourage people to consider where their clothing comes from and know that their purchases are making a positive impact on the lives of others. I’m out to prove that ethical fashion can maintain the cool aesthetics of fashion”.
Johari are also looking for other designers with ethics at their core to help design jewellery and other ranges of clothing. Johari sells through own Johari on-line store and also through other on-line stores and retail outlets in the UK and ROW.
More information:Johari means ‘something precious’ in Swahilihttp://www.joharifoundation.org/ http://www.johari.co.uk