Retailers discounting less than in 2008
Retailers less desperate than this time last year - levels of discounting lower than in 2008. According to analysis carried out this week by PwC, under half (43%) of high street retailers are currently advertising discounts or offering promotions ...
Shopping before dating
According to research for Clothes Show Live women love shopping more than men. In a national survey of women's attitudes to shopping, Clothes Show Live found that women would prefer to bag their ideal shopping purchase than bag their ideal man...
Marketing mantra now includes educative tags
A tag is now more than brand add-on. They have emerged as an important part of a marketer’s arsenal...
International Clothing Designer, Club Monaco, selects VBP OutSourcing as Marketing Firm of Choice
International clothing retailer, Club Monaco, has selected integrated marketing firm, VBP OutSourcing, as their marketing firm of choice. VBP OutSourcing will be responsible for developing various interactive and online marketing tactics for the upscale c
The story of a brand with 4 years history
Cheap Monday is one of the fastest developing jeans brands in the recent years. We noticed it only 2 years after the launch. Now they sell jeans in 1000 stores 28 countries ...
What is Fashion Week?
New York City’s Fashion Week is a collective of runway shows featuring top designers and their latest collections. The runway shows are where famous and up-and-coming designers bring their garments to market. The shows are no more than 20 minutes...
Marketing strategy for low income consumers
How to make Marketing Strategies for Low-Income consumers. Some of the answers we may find in the study of Valeria Budinich. She has more than 20 years experience in developing innovations designed to serve micro and small producers around the world...
Case study Diesel jeans
What can a strong communication make for a company? The report examines 30 years of Diesel jeans history: Greasy rockabilly from 1978 till 1993, Quirky urban fashionistas from 1993 to 2000 and Conscious hedonism till present....
Death of a Traditional Sales Force
Global competition has changed all the rules of competition. Loyal customers, lower prices, and product innovations are no longer keys to making a sale. With the luxury of choice, customers are fickle and demanding...
Jeans Company Uses Global Warming as Marketing Tool
The popular clothing company, whose current slogan reads "Diesel shows you how to keep cool when planet Earth gets hot," targets youth consumers with trendy, eye-catching clothing often displayed on runways during fashion week...
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