How would you define Miroglio's corporate strategy for the Bulgarian market?

Miroglio: There are two essential aspects. One is to create local business units that rely extensively on the support of both developmental offices and commercial links developed by local managers. Then we have a second unit that deals with production based on our Italian model.

Will Bulgaria serve more as a creative outlet rather than a production base for foreign textile companies like Miroglio?

Miroglio: Both of our business units work as fully fledged, independent companies in charge of making their own collections. It shows that we have great confidence in the Bulgarian market and its ability to compete internationally. We tend to include Bulgaria in our larger Balkan-based corporate strategy becouse of its direct access to the growing Turkish market - a market of prime strategic importance.

Source: Emerging Bulgaria 2004


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