Tune-In :: Textile Universe News
18 December 2017
27/12/2007
Danish design in China

A Danish-Chinese affair celebrates Danish design and the collaboration between Danish and Chinese designers and fashion houses. NE Tiger shows its couture silks, satins, brocades - and furs. Many functional and aesthetically pleasing objects we use and enjoy in our daily life are created by Danish designers. However, sometimes we take their origin for granted, or may not even know it.

"The Danish Footprint" exhibition recently celebrated the rich heritage of Danish design and the extensive collaboration between Danish and Chinese designers and fashion makers.

The one-day affair was held at the newly restored 1933 creative zone, once the largest slaughterhouse in the Far East. More than 2,000 visitors, including HRH Prince Joachim of Denmark, attended the event.

The exhibition on the second floor showcased the iconic products of more than 25 Danish and Chinese design and fashion houses. They included the Danish royal porcelain provider Royal Copenhagen, high-end audio and video products manufacturer Bang & Olufsen, Danish clothing leader IC Companys and shoe maker ECCO. Chinese luxury fashion brand NE Tiger and Shanghai designer Li Hongyan also took their latest collections to the exhibition.

"This is the first Danish design and fashion promotion in China," says Prince Joachim. "There are many talented designers in both Denmark and China. I think it's always good for creative minds to get together.

"Today, Danish design products in tableware, clothes, furniture, jewelries, eye glasses and shoes can be purchased in many Chinese cities," he continues. "One Danish brand name, Bestseller, has more than 2,000 shops in China. There is no doubt that Danish design products have excellent market opportunities in China. The future should be bright!"

Danish fashion companies are indeed doing well in China. Apart from Bestseller, which operates fashion brands such as Only, Vero Moda and Jack & Jones, IC Companys, another large fashion group in Denmark, has also expanded rapidly since it entered the Chinese market in 2005.

A joint fashion show of the group's two brands, InWear for women and Cottonfield for men, introduced the collections for next spring and summer.

InWear's new collection features clean, casual or constructed lines, high-tech fabrics, digital computer-like prints and colors, such as silver metallic, gray and gray-blue. Silhouettes go the extreme in big pants with a tiny top - and vice versa. While for Cottonfield, the spring and summer look is a refreshing flashback of classic contemporary style, colors and outfits.

Source: http://www.china.org.cn/english/entertainment/236231.htm

 

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