In an article "Star names try to beat slump in eco-clothing" by Rachel Shields for Independent, the author analyzed recent trends on the UK eco-market. A recent report from the Soil Association estimates that sales of organic textiles in the UK flatlined in 2009, remaining at 2008 levels of £100m – a tiny fraction of the country's £30bn clothing and textile industry.
What does consumer think about buying organic products? More on http://www.independent.co.uk/environment/green-living/star-names-try-to-beat-slump-in-ecoclothing-2064788.html
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