The apparel vendor, which on Wednesday reported narrower fourth-quarter losses, said it is looking to turn goods more quickly, aiming for the same fast-fashion model used by the Swedish retailer and its competitor, Zara.
Wesley R. Card, Jones' chief executive officer, told WWD that the company is pushing more toward following a "speed-to-market" approach. "It's the Zara and H&M model [and] the way we need to be," he said.
Jones is using the model for its Nine West sportswear line, which it will show to buyers next month for fall retailing. The vendor is reserving 20 to 25 percent of orders for reorders, for in-season delivery. To do this, Jones had to take fabric positions. But the quick turn — about 10 weeks for reorders — will allow for adjustments to meet the needs of retailers.
Jones also is gearing up for a better Web portal to sell more brands online. Currently, Nine West, Easy Spirit and Bandolino footwear are available, but this will change come fall. The company has selected a new online platform, and plans to begin selling Jones New York apparel online during the fourth quarter. Anne Klein apparel is scheduled for early next year, with Anne Klein branded footwear and accessories to follow soon after.
Full article by Vicky M.Young at the following WWD link