Displayed at the Design Museum in London, sports brand Puma unveils phase one of its long-term sustainability plan. The showcase features a preview of Puma’s new sustainable packaging system by industrial designer Yves Béhar. This exhibition features a range of design and architecture projects that explore the most important issues associated with sustainability. Celebrated through a selection of pioneering and forward thinking design approaches, this exhibition places sustainable design centre stage, focusing on how design can lead the way and make a positive contribution towards a more sustainable future.
The plan is a part of the PumaVision concept, which will set a new industry standard. The announcement coincides with the Design Museum’s “Sustainable Futures – Can Design Make a Difference?” exhibition, which is sponsored by Puma and showcases a range of design and architecture projects that have contributed to a more sustainable future. Through PumaVision the company wants to contribute to a better world for generations to come. The four keys is tools Puma developed help the brand to stay true to PumaVision, by asking itself if the company is being fair, honest, positive, and creative.
Puma is one of the world’s leading sport lifestyle companies that designs and develops footwear, apparel and accessories. The Puma Group owns the brands Puma and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs over 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.
Image: Local River by Mathieu Lehanneur